# Blipply.com Website Rebuild Guide
## Complete Content & Instructions for Squarespace Blueprint AI

---

## BRAND IDENTITY

### Brand Colors
| Color Name | Hex Code | Usage |
|------------|----------|-------|
| **Primary (Yellow)** | `#FFED00` | Primary buttons, headers, accents |
| **Secondary (Turquoise)** | `#00AACA` | Highlights, CTAs, badges |
| **Accent (Black)** | `#000000` | Text, contrast elements |
| **White** | `#FFFFFF` | Backgrounds, light text |

### Brand Personality
- **Professional** yet **Innovative**
- **Bold** and **Trustworthy**
- Technology-forward with human impact focus

### Slogan
**"The Smarter Way To Money"**

### Company Description (for AI prompt)
Blipply is a Swedish AI company providing white-label fintech infrastructure for partners (telcos, banks, fintechs) in emerging markets. We enable partners to launch their own branded super-apps with zero upfront costs—covering payments, credit building, merchant tools, and consumer features.

---

## SQUARESPACE BLUEPRINT AI PROMPT

Copy and paste this into Squarespace's Blueprint AI builder:

```
Build a B2B partner-focused website for Blipply, a Swedish AI fintech company.

Business type: B2B Technology / White-Label Platform Provider
Industry: Fintech / Financial Inclusion
Target audience: Telcos, banks, fintechs, and mobile operators in emerging markets (Africa, Asia, Latin America)

Brand personality: Professional, Innovative, Bold
Tone: Confident, visionary, partnership-focused

Slogan: "The Smarter Way To Money"

Primary goal: Generate partner inquiries and demonstrate platform capabilities for white-labeling

Key message: We provide complete white-label fintech infrastructure—zero upfront costs, revenue sharing model, live in 4-8 weeks. Partners get merchant apps, consumer apps, payment systems, credit scoring, lottery rewards, and a complete marketing website.

Pages needed:
1. Home (hero with partner value proposition)
2. Platform (feature overview for partners)
3. For Partners (white-label benefits and model)
4. Case Study (Telkom Kenya / T-kash Soko example)
5. About Us (company, leadership, vision)
6. Contact (partner inquiry form)

Colors: Primary yellow #FFED00, secondary turquoise #00AACA, black #000000 accents
```

---

## PAGE-BY-PAGE CONTENT

### PAGE 1: HOME

#### Hero Section
**Headline:**
The Smarter Way To Money

**Subheadline:**
Launch your own branded super-app in weeks—not years. Zero upfront costs. Proven technology. Revenue sharing model.

**CTA Button:**
Become a Partner

**Supporting text:**
Blipply powers financial inclusion for millions. Our white-label platform gives telcos, banks, and fintechs everything they need to serve merchants and consumers—payments, credit building, rewards, and more.

---

#### Section: What We Provide
**Headline:**
Complete White-Label Fintech Infrastructure

**Intro:**
Everything your brand needs to launch a merchant and consumer super-app, fully customized to your identity.

**Feature Cards:**

1. **Merchant App**
   Inventory management, multi-payment acceptance (mobile money, bank apps, cash), employee management, geo-fencing, sales analytics, and credit building.

2. **Consumer App**
   Shopping, payments, money transfers, service booking, digital receipts, and personal credit building—all zero-fee with your mobile wallet.

3. **Payment Infrastructure**
   Accept and process payments via mobile wallets, bank apps, QR codes, and cash. Seamless integration with local payment rails.

4. **AI Credit Scoring**
   Build financial profiles for unbanked users through transaction data. Enable responsible lending and insurance access.

5. **Lottery & Rewards System**
   Drive engagement with transaction-based lottery tickets and monthly prize draws up to 1,000,000 in local currency.

6. **Marketing Website & Affiliate Program**
   Complete branded landing page (like T-kash Soko) plus affiliate commission system to drive merchant acquisition.

---

#### Section: The Partner Model
**Headline:**
Zero Risk. Maximum Reward.

**Key Points:**

| What You Get | Details |
|--------------|---------|
| **Zero Start Costs** | No upfront investment required |
| **Zero Fixed Fees** | No monthly subscriptions or licensing fees |
| **Revenue Sharing** | You earn from user-generated revenue |
| **Marketing Support** | Campaigns, creative assets, go-to-market strategy |
| **Growth Support** | User acquisition, merchant onboarding, analytics |
| **Business Development** | Strategic guidance and market expansion support |
| **Tech Support** | Blipply provides third-line technical support behind your customer-facing team |
| **Speed to Market** | From contract to live in 4-8 weeks |

---

#### Section: Proven Success
**Headline:**
Powering T-kash Soko by Telkom Kenya

**Text:**
Telkom Kenya launched T-kash Soko on the Blipply platform—a complete merchant and consumer super-app now serving thousands of businesses across Kenya. Same technology. Your brand.

**CTA:**
See the Case Study →

---

#### Section: Who We Serve
**Headline:**
Built for Partners in Emerging Markets

**Partner Types:**
- **Telcos** — Extend your mobile money ecosystem
- **Banks** — Reach unbanked and underbanked customers
- **Fintechs** — Launch faster with proven infrastructure
- **Mobile Operators** — Add merchant services to your portfolio
- **Microfinance Institutions** — Enable digital lending at scale

---

#### Footer CTA
**Headline:**
Ready to Launch Your Super-App?

**Text:**
Join the partners bringing financial inclusion to millions. Zero costs to start. Revenue from day one.

**CTA Button:**
Talk to Our Team

---

### PAGE 2: PLATFORM

#### Hero
**Headline:**
The Complete Fintech Stack

**Subheadline:**
One platform. Two apps. Unlimited potential. Everything your brand needs to power merchants and consumers.

---

#### Section: Platform Overview

**For Merchants:**
- Sell products in-store and online
- Accept T-kash, M-PESA, bank apps, and cash
- Manage inventory with smart stock tracking
- Employee accounts with role-based access
- Geo-fencing to prevent unauthorized transactions
- Real-time sales analytics and reporting
- Pay Later options (7, 14, 30 days)
- Build business credit profile for future loans

**For Consumers:**
- Shop from local merchants or order online
- Zero transaction fees with partner wallet
- Track spending and digital receipts
- Book services (barbers, mechanics, domestic help)
- Send money to friends and family
- Build personal credit profile
- Earn lottery tickets with every purchase

**For Agents:**
- Cash in/out services
- Bill payments
- Top-ups and reports
- Mobile money distribution

---

#### Section: Technology Highlights

**AI-Powered Credit Scoring**
Every transaction builds a financial profile. Our AI analyzes the "why," "who," and "how often" behind every trade, enabling partners to offer credit and insurance to previously unreachable customers.

**Automated Lending (Coming Soon)**
Fully automated lending programs that turn digital sales data into financing opportunities. No human approvals required—faster, safer, more scalable.

**Digital KYC**
Streamlined identity verification within the app. Reduce support workload and accelerate user activation.

**Fraud Detection**
AI-powered fraud scoring protects transactions and builds trust across the ecosystem.

---

#### Section: Revenue Streams for Partners

Partners earn through multiple channels:

| Revenue Type | Description |
|--------------|-------------|
| Platform Fees | Small percentage on merchant transactions |
| Pay Later Fees | Share of deferred payment charges |
| Bill Payments | Percentage of utility and service payments |
| Delivery Fees | Share of home delivery charges |
| Lending (Future) | Mediation fees on credit products |

---

### PAGE 3: FOR PARTNERS

#### Hero
**Headline:**
White-Label With Confidence

**Subheadline:**
Your brand. Our technology. Zero risk.

---

#### Section: How It Works

**Step 1: Partner Agreement**
Sign a revenue-sharing agreement with zero upfront costs. No licensing fees, no monthly subscriptions.

**Step 2: Brand Customization**
We customize the apps, website, and marketing materials to your brand identity. Full white-label—your logo, your colors, your name.

**Step 3: Integration**
Connect with your existing payment rails, mobile money systems, and core banking infrastructure. We handle the technical heavy lifting.

**Step 4: Launch**
Go live in 4-8 weeks with merchant and consumer apps, a complete marketing website, and affiliate acquisition program.

**Step 5: Grow Together**
Our team provides ongoing marketing support, growth strategy, and business development. You focus on your customers—we handle the platform.

---

#### Section: What's Included

**Apps & Technology:**
- Branded merchant app (Android)
- Branded consumer app (Android)
- Admin dashboard and analytics
- Payment processing infrastructure
- AI credit scoring engine
- Lottery and rewards system

**Marketing & Growth:**
- Complete marketing website (like T-kash Soko)
- Affiliate program with commission tracking
- Campaign templates and creative assets
- Go-to-market strategy support

**Support:**
- Partner onboarding and training
- Third-line technical support (Blipply behind your customer-facing team)
- Regular platform updates and feature releases
- Dedicated partner success manager

---

#### Section: Why Choose Blipply

| Traditional Build | With Blipply |
|-------------------|--------------|
| 12-24 months development | Live in 4-8 weeks |
| Millions in development costs | Zero upfront costs |
| Ongoing maintenance burden | We handle updates |
| Risk of project failure | Proven, deployed technology |
| Build team from scratch | Expert team included |

---

### PAGE 4: CASE STUDY — T-KASH SOKO

#### Hero
**Headline:**
T-kash Soko by Telkom Kenya

**Subheadline:**
A complete super-app powered by Blipply, serving thousands of merchants across Kenya.

---

#### Section: The Partnership

**Telkom's Role:**
- Branding and marketing
- Customer support (first and second line)
- Nationwide distribution
- Local market expertise

**Blipply's Role:**
- Technology backbone
- App development and updates
- Design and creative direction
- Growth strategy and partner support
- Third-line technical support

---

#### Section: What Telkom Launched

**T-kash Soko Consumer App:**
- Shop from local stores
- Zero-fee payments with T-kash
- Book services online
- Send money and pay bills
- Build personal credit profile
- Earn lottery tickets with purchases

**T-kash Soko Business App:**
- Sell products in-store and online
- Accept T-kash, M-PESA, bank apps, cash
- Manage inventory and employees
- Track sales with real-time analytics
- Build business credit for loans
- Earn lottery tickets with every sale

**Marketing Website:**
- Complete landing page showcasing features
- Merchant and consumer benefit sections
- Affiliate program for merchant acquisition
- Google Play download integration

---

#### Section: Results

- 8,000+ merchants onboarded
- Growing consumer base across Kenya
- Multiple payment methods accepted
- Credit profiles building for loan access
- Monthly lottery engaging users

---

### PAGE 5: ABOUT US

#### Hero
**Headline:**
Unlocking Financial Access for Everyone

**Subheadline:**
Blipply is a Swedish AI company building financial profiles for unbanked people in emerging markets.

---

#### Section: Our Vision
To redefine financial access in emerging markets and empower millions of people and small businesses to build stronger, more visible financial lives.

#### Section: Our Mission
To make everyday transactions simple, visible, and powerful—giving people the tools to grow and thrive in today's digital economy.

#### Section: Our Purpose
To remove barriers and make the financial system open to everyone, giving people in emerging markets the tools and opportunities they deserve.

---

#### Section: Leadership

**Andreas Lalangas — CEO & Founder**
Entrepreneur with 20+ years experience in tech. Master in Computer Science from KTH. Co-founder of Lemontree, former Cybercom.

**Lezgin — CTO & Co-Founder**
Entrepreneur with 20+ years tech experience. Bachelor in Computer Science from KTH. Founder of Utvecklarbolaget, experience at Cybercom, OMX, H&M, Euroclear.

**Sofia — Head of Brand & Design, Co-Founder**
BA (Hons) in Fine Art, Advertising and Brand Design from Ravensbourne University London. Diploma in Strategic Communication from Berghs School of Communication.

**Erik Fischbeck — Chairman of the Board, Co-Founder**
Master in Economics from Gothenburg University. 20+ years telecom experience. Founder of The Blue Shift, co-founder of Hexatronic.

**Sindiga Durvine — CMO**
PhD in Marketing from Catholic University of Eastern Africa. Senior strategist with experience leading campaigns across Africa and globally.

---

#### Section: Our Board
Experienced Swedish entrepreneurs with deep expertise in telecom, banking, Africa, and technology scaling.

---

### PAGE 6: CONTACT

#### Hero
**Headline:**
Partner With Us

**Subheadline:**
Ready to bring financial inclusion to your market? Let's talk.

---

#### Contact Form Fields
- Company Name
- Your Name
- Email Address
- Phone Number
- Country/Region
- Type of Organization (Telco / Bank / Fintech / Mobile Operator / Other)
- Message: Tell us about your goals

**Submit Button:**
Start the Conversation

---

#### Direct Contact
**Andreas Lalangas** — CEO & Founder
andreas@blipply.com

**Sindiga Durvine** — CMO
sindiga@blipply.com

---

## NAVIGATION STRUCTURE

```
Home | Platform | For Partners | Case Study | About | Contact
```

---

## SEO META DESCRIPTIONS

**Home:**
Blipply provides white-label fintech infrastructure for telcos, banks, and fintechs. Launch your branded super-app in weeks with zero upfront costs.

**Platform:**
Complete merchant and consumer app platform with payments, credit scoring, rewards, and more. Fully white-labeled for your brand.

**For Partners:**
Zero start costs, revenue sharing model, live in 4-8 weeks. Discover why leading partners choose Blipply for their fintech stack.

**Case Study:**
See how Telkom Kenya launched T-kash Soko on the Blipply platform—serving thousands of merchants with zero development risk.

**About:**
Blipply is a Swedish AI company unlocking financial access for unbanked people in emerging markets through partner-powered super-apps.

**Contact:**
Ready to launch your branded fintech app? Contact Blipply to discuss partnership opportunities.

---

## FOOTER CONTENT

**Tagline:**
The Smarter Way To Money

**Links:**
- Platform
- For Partners
- Case Study
- About
- Contact
- Privacy Policy
- Terms of Service

**Social Media:**
(Add your LinkedIn, Twitter/X if applicable)

**Copyright:**
© 2025 Blipply. All rights reserved.

---

## ADDITIONAL NOTES FOR SQUARESPACE SETUP

1. **Images:** Use high-quality photos of African merchants and consumers (smiling, professional). Avoid stock photos that look Western or generic.

2. **Icons:** Use clean, modern fintech icons for features (payments, credit, mobile, security).

3. **Typography:** Choose professional, clean fonts. Avoid playful or overly decorative fonts.

4. **Mobile:** Ensure all sections are mobile-responsive. Partners will likely view on various devices.

5. **Forms:** Connect contact form to your email or CRM for lead tracking.

6. **Analytics:** Add Google Analytics or equivalent to track partner interest.

---

## CHECKLIST BEFORE LAUNCH

- [ ] All pages created with correct content
- [ ] Brand colors applied (#00AACA, #FFED00, #000000)
- [ ] Contact form connected and tested
- [ ] SEO meta descriptions added
- [ ] Mobile responsiveness verified
- [ ] Leadership photos uploaded
- [ ] Case study metrics updated if new data available
- [ ] Legal pages (Privacy, Terms) added
- [ ] Domain connected (blipply.com)
- [ ] SSL certificate active
